Welcome to Atlanta
The founders met at Georgia Tech in 1996 and have been friends and colleagues ever since. We are all software engineers that got into MarTech from the technology side, not from the marketing side. We quickly noticed that MarTech has a lot of problems so we asked the question: “If the first wave of MarTech was created by marketers then shouldn’t the next wave be led by technologists?”
MarTech is highly fragmented (over 7,000 tools at current count and the average company has over 90 tools in their stack). Teams are similarly fragmented and siloed across dozens of groups, vendors, agencies and vendors. As a result, the ‘last mile’ of analytics is broken and this leads to much of the waste in marketing. Marketing teams need timely, relevant, actionable data insights to succeed in their roles. Digital assistants (bots) and messaging platforms are the ideal framework to solve this problem.
Our mission is to turn insight into action and measurement into protection.
Marketing & Client Success
We are thankful for all the help we have received from our amazing advisors and investors.
Dr. Paul Judge