About Us

Welcome to Atlanta

The founders met at Georgia Tech in 1996 and have been friends and colleagues ever since. We are all software engineers that got into MarTech from the technology side, not from the marketing side. We quickly noticed that MarTech has a lot of problems so we asked the question: “If the first wave of MarTech was created by marketers then shouldn’t the next wave be led by technologists?”

MarTech is highly fragmented (over 7,000 tools at current count and the average company has over 90 tools in their stack). Teams are similarly fragmented and siloed across dozens of groups, vendors, agencies and vendors. As a result, the ‘last mile’ of analytics is broken and this leads to much of the waste in marketing. Marketing teams need timely, relevant, actionable data insights to succeed in their roles. Digital assistants (bots) and messaging platforms are the ideal framework to solve this problem.

Our mission is to turn insight into action and measurement into protection.

Eletype Team

Eletype Team

Michael-Sengbusch

Michael Sengbusch
CEO

Brian Mullaney - Cofounder and CTO of Eletype

Brian Mullaney
CTO

Matt Ledom
SVP R&D

Matt Gohr
Engineer

Eric Sharpe
Marketing & Client Success

Advisors

We are thankful for all the help we have received from our amazing advisors and investors.

Scott

Scott Hannan

Anand

Anand Thaker

Evan

Evan LaPointe

Colt

Colt Whittall

Allen

Allen Nance

Paul

Dr. Paul Judge

We help you cover your ads.

Interested in joining our team?

Contact Us