The fourth installment of the quarterly Startup Battle from Tech Square Labs ended with a Bang! When the dust settled, Eletype shared the splendors of victory. The grand prize went to the Georgia Tech backed OSS Police, a risk assessment service for developers. In a surprise turn of events, MC and TechSquare Labs co-founder Allen Nance announced there were two additional winners with undisclosed investments. Eletype shared the limelight with Cove.tool a decision-making software that helps architects, engineers, owners and contractors to optimize building options.
The team at Startup Battle Labs provides two-days of intense days of meaningful experience for the 10 selected startups. Since we were once of the fortunate ones to be selected, we’ll tell you about our experience day one and day two. At first, we didn’t think we would get in. The competition gets about 500 or more applicants. The entire process was a great learning experience. On the first day – emphasis on FULL day – we had to refine our positioning, our messaging and our pitch. Our three-person team went through the gauntlet. It helped us get extremely intimate with our elevator pitch. Some of us could recite it in our sleep that night. As any good CEO knows, the goal in a pitch is to articulate the vision and value proposition. Mentor Day really helps the rest of the team learn how to frame the company, explain the value, and most importantly, manage the questions. After day one, we were absolutely exhausted but with smiles on our faces.
Day two arrived, we got plenty of pep talks, good luck texts and made our way to the battle, which is always located in Tech Square Labs. It was great seeing a familiar face in Paul Judge and Allen Nance. They help run the show over there at Tech Square Labs and the Startup Battle. We came, we listened, we pitched. The big surprise was that we ended up sharing the winnings – which is rare for Startup Battle. One big factor was that we had our app already in the Slack Directory.
Eletype is taking a brand new approach to digital marketing analytics by avoiding dashboards and instead using conversational and collaborative tools like Slack. Why? Because there are over 7,000 different marketing technologies out there and the average company uses over 30 different tools to manage their marketing programs. It’s very difficult for today’s marketing teams to use this many tools and still keep their eyes on dozens of clients, hundreds of campaigns and thousands of ads. Now imagine if there was a way to cover all of those ads using an automated digital assistant? Well, that is exactly what we’ve built at Eletype. Marketing teams across the country are using Eletype to monitor all of their campaigns and landing pages to detect problems they might be missing. And here is the best part, they don’t have to log into another tool because we deliver our solution exclusively through today’s hottest collaborative platform, Slack. Because who has time for another dashboard? MarTech is a fragmented $33b industry that is ripe for disruption in how we deliver marketing intelligence. So if you are a marketing team, don’t get caught off guard again, Eletype is here to cover your ads. – Read more about Eletype in the startup battle on Hypepotamus