Your “gut feeling” is wrong. It’s data that drives Marketing. Without the right data, agency professionals cannot make the right call. When it comes to retaining more clients and proving ROI, you have to use good data. Without clean data, your marketing is toast. Your gut might be based on past positive experiences. Even then, without clean data to back it up, your “gut” can stall out your sales pipeline.
Our friends at CallRail are putting together an Agency Summit in Chicago. It’s packed with tons of sessions fit for data-driven marketing agencies. If you are a marketer focused on proving ROI, keeping clients and improving your customer acquisition pipeline, you should attend! Get to meet the CallRail product and development team and provide them with feedback that pipes directly into their future technology.
The line-up of speakers are legitimate marketing heavy-hitters. They’ll serve up no-nonsense sessions that give you actionable takeaways. You should implement these strategies immediately in your business. In the morning, you can learn how to harness your Landing Pages to Fuel your Client ROI and Retention Strategy – Megan Jennings, Manager of Customer Engagement, Unbounce. After that, there’s a fireside chat where you can get a better idea of the value your agency provides your clients. Get actionable strategies for proving your ROI to clients with with Jeff Baum, Director of Services for Hanapin Marketing. Next up will be our very own Michael Sengbusch, CEO of Eletype. I sat down with Michael Sengbusch to get a sneak peek about how today’s agencies are using messaging platforms to mitigate risk and improve client retention.
The Future of Messaging Platforms
Eric: What’s the title of your session at the CallRail Agency Summit?
Michael: Messaging Platforms For Agencies: How today’s agencies are using messaging platforms to mitigate risk and improve client retention.
E: What has contributed to the prevalence to messaging platforms?
M: It’s a combination of email overload, prevalence of mobile and the rise of the remote worker. Managing email has become so frustrating these days because smartphones allow every to email everyone all of the time. Email really wasn’t designed for that so messaging was the logical alternative and most teams seems to prefer this new medium. Simultaneously, we have more and more remote workers and this required a collaborative solution to keep everyone connected. When you put all of these things together you get Slack. With over 10 mil+ daily active users, it becomes the de facto collaboration and messaging platform for today’s digital marketing agencies.
E: How has Eletype taking advantage of this new medium?
M: In the words of Marshall McLuhan – “The medium is the message”. Changing the medium, means we need to rethink what type of applications we build in that medium. It changes the way we communicate, create apps and deliver value. Messaginging platforms are is ideally suited for monitoring and notification applications so that is why we released our application in the Slack App Directory in Q2 2018. Because we can remove layers of friction between users and value, we have the ability to deliver highly curated insight directly to marketing team via team-based collaborative channels in Slack.
Based on our research and feedback, we knew that marketing teams did not like logging into dashboards and viewing reports to monitor their campaigns and that this was not the best way to handle marketing operations. We need something that has less friction that brought data directly to the users rather than having the users login to the data. That’s why we developed our solution to be a messaging-first, Slack-based app.
E: What can an Agency learn from your talk at the CallRail Summit
M: We are going to cover three areas.
First, the factors that lead to the rise of messaging platforms. Specifically how email overload lead teams to look for better ways to communicate, that combined with a highly mobile first and often remote team, necessitated a new type of platform centered around messaging.
Second, tips and best practices for agencies in dealing with what we believe to be a generational shift in enterprise software. How messaging can improve culture, flatten rigid corporate hierarchies, encouraging collaboration and streamlining Q/A
Finally, I’ll talk about how messaging platforms can be used to increase transparency with clients, by creating a more effective and honest touchpoints
E: Why do you value your partnership with CallRail?
M: Callrail has been a great partner for us. We have a shared belief in data driven marketing that integrates and supports messaging ecosystems. The inherent value of messaging platforms
I’m happy to be invited to spread the value of messaging platforms in Chicago this week.