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Our journey to Techstars ‘19 - Eletype

Our journey to Techstars ‘19

By July 16, 2019 July 14th, 2020 No Comments

Wait, what happened to Monday Messaging?? For the next 3 months get ready for Tuesday Techstars!

Today we are happy to announce that Eletype has been accepted into the Techstars Atlanta class of 2019. It’s been a busy year for us and nothing sums it up better than the advice we got last year after we weren’t accepted into Techstars ‘18.


“Lines not dots.” 


While we were sad that we missed the cut last year, it was a blessing in disguise and we are stronger as a result. We are stronger because our dots weren’t connected last year.

Last year at this time our product had just been released in the Slack App Directory and, even though it was functional, it suffered from UX and on-boarding issues. The signal to noise ratio was off and it was missing critical self-service features. We covered the lessons learned from the gaps extensively in this blog over the past couple months and thankfully it is all coming together just in time for Techstars.

But product development was only one line that came together over the past year. During that time deals started to come together, investors started to come together, and relationships were built and strengthened over that time.

Seeds were planted and nurtured. Some seeds sprouted quickly and some sprouted slowly (agonizingly slow in some cases). Some seeds sprouted only to wither while some never sprouted, but we remain hopeful that they will in the future.

We are proud that last years dots came together over many months of hard work creating a line that connects two of my favorite people in the Atlanta startup community: Michael Cohn and Dave Payne. I’m thankful for the advice we received last year and I’m honored to have the opportunity this year.

There were approx 400 companies that applied for Techstars Atlanta and I know Dave did not take this decision lightly, so we are going to do our best to make the most of this program.

Stay tuned for weekly blog posts with the latest from Techstars and regular product and company updates.



Moving to PCM

Today we say goodbye, at least temporarily, to our home at ATDC and we say hello to our new digs at Ponce City Market.

New Friends

We are also looking forward to collaborating with these fantastic companies joining us from all over the country:

Bundl – Miramar Beach, FL
Coworks – Raleigh, NC
DwellSocial – Northbook, IL
MaxRewards – Atlanta GA
MeeteR –  McLean VA
RentCheck – New Orleans, LA
StreetMetrics – Hoover, AL
Talented– Chapel Hill, NC
WeStock – Fort Lee NJ

Read the Hype

Techstars 2019 cohort of startups focuses on companies from the South East and represent a wide range of industries, from e-commerce to real estate to marketing technology. Techstars Atlanta will conclude with a public Demo Day on October 15. 

⏰ Upcoming Events ?️

July 15th – Techstars Atlanta
Oct 15th – Techstars Atlanta – Demo Day
Oct 16th – Venture Atlanta
Oct 22nd -23rd – Slack Spec

About Eletype

Eletype is a leader in team-based digital marketing technology. Eletype is working with digital advertising agencies, specifically with search and social media teams to help automate their campaign monitoring. Our 100% messaging-first approach is what we call ‘last-mile’ analytics. We turn insight into action so marketing agencies can save time, reduce mistakes, and improve performance for their clients.

Eletype is a Slack, Mailchimp, HubSpot and CallRail partner. Eletype is a Techstars backed company.

For more information on Eletype features:

To learn more, please read OUR weekly blog.

Here are some selected blog posts:

Learn more about our messaging-centric design philosophy here:

Slack has some great things to say about us:

5 Apps to Streamline Communication

Partner News

The Atlanta-based call tracking and analytics provider announces partnership with HubSpot-recognized digital marketing agency SmartBug Media

HBO’s “Westworld: The Maze” from Dentsu Aegis Network’s 360i wins the Grand Prix in Radio and Audio at the Cannes Lions International Festival of Creativity.

Unlike most of the US tech companies setting up shop in Vancouver, Mailchimp has flown under the radar. The all-in-one Marketing Platform has a growing foothold in the city, and will be moving into a new Mount Pleasant office this summer.

Upcoming Events

Oct 22nd -23rd
Slack Spec

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Michael Sengbusch

Michael Sengbusch

CEO of Eletype - Entrepreneur, Founder, Engineer