Stephen Hawking once said that “intelligence is the ability to adapt to change”. That feels like a timely quote as we close out 2020. Throughout the year we’ve changed as a company, we’ve seen our customers change, we’ve seen everyone changing. Which reminds me of another wise man who once said “If I can change, and you can change, everybody can change!” That man was Rocky Balboa, the movie was Rocky IV, and thus marked the end of the Cold War.
Adapting to Changes in the Market
While our core product hasn’t changed, over the past few months, our focus has. As most of you know, we’ve been a Slack-centric product for the better part of the last few years, but things change, teams and companies adapt, and so our product has adapted as well.
A few months ago we discussed our perspective on the messaging and collaboration space, specifically what we were seeing in the marketing agency space as a result of COVID.
As a result, we also announced our support for Microsoft Teams as a custom app for some of our larger agency customers, but recently Eletype was approved as an official Microsoft AppSource app. Now anyone can install Eletype directly to their Microsoft Teams or Office365 organization. Download it here.
What Else Is New?
While most of the past few months have been spent working in Microsoft Teams, that hasn’t stopped us from releasing several new features.
For our Facebook teams, we recently introduced dynamic Conversion Metrics in all of our mini-reports. By default, Eletype will detect which conversion metric is driving the most value for your account or campaign. If you need to change it, we now include a drop down so you can change the report on the fly.
Many of our users loved our mini-reports so much that they wanted them auto-delivered. Users now have the ability to schedule mini-reports daily or weekly and have them delivered directly to the channel of their choice.
For larger agency partners, we now support Universal Rules which can be applied across all accounts/campaigns automatically. Change once, change everywhere.
Coming later this month, we will be supporting Excel versions of mini-reports with completed supporting raw data.
Earlier In The Year
Did you read our Summer Product Update? If not, here’s what you missed:
- Anomaly and Threshold Graphs 📈
- PDF Downloads 📥
- Support for Domo 🔌
- Integration with Snowflake 🔗
- Advanced Page and Cart Monitoring 🛒
That’s it for now! Look for an end of year recap next month, but in the meantime, have a happy and safe holiday season.
Keep calm, carry on, mask up 😷