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Summer Product Update 🌤️

Summer Product Update

It’s been just about 3 months since our last product update blog post. At that time we asked the question “Is this the new normal?”… Well, after the events of the past few weeks I sincerely hope the answer is “No”.

Winston Churchill once said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” As our country struggles to overcome the dual threats of COVID-19 and racial injustice, we pray that we are making progress while acknowledging that we are nowhere near the end of these fights.

During these trying times we remain committed to building an amazing product for our amazing customers. All of our customers have been impacted by changing economic conditions that has brought about a rapid shit to remote working. Since our last blog post we’ve hosted 2 different webinar series designed to help and learn from our customers.

You can watch all of the webinars here: We Were Made For This and Getting The Most Out of Slack.

These were fun, enlightening, and inspirational and I’m continually amazed at how so many of our customers are not only managing, but thriving during this very difficult time.

So with that being said, let’s look at some new product features.

Anomaly and Threshold Graphs 📈

In our last update we added graphs to our mini-reports and in this update we are happy to announce that we’ve added visualizations to our anomaly, threshold and fluctuation alerts.

Sometimes a visual representation of a trend or opportunity has a much bigger impact than the notification itself. Eletype now includes a graph that highlights the key data points in our anomaly and rule notifications.

Want to learn more about Rules and Anomalies? Check out these help articles:

What is an Anomaly?
Monitoring Rules
How to build a Custom Monitoring Rule

PDF Downloads 📥

Reports and graphs are great, but can we download and share them? Sure thing! This month we are happy to release downloadable PDF reports. Check it out:

For customers on our Performance plan we can brand the PDF’s with your logo, just ask!

Want to learn more about daily summary reports? Check out these help articles:

How do I build a mini-report?
Daily Summary Tutorial

New Integrations 🔌

We’ve long supported Google and Facebook, and more recently we added Bing, but our larger customers needed more integration and more flexibility so we are proud to now support integrations to Domo and Snowflake!

For our Enterprise customers, Eletype can connect to your Domo or Snowflake data repositories and handle even the most complicated marketing monitoring requests. Got a project? Wondering if we can handle it? I bet we can, send us an email and let’s talk about it! info@eletype.com

Advance Landing Page Monitoring 📄🔍

Our customers spend a lot of time creating amazing digital marketing campaigns for their clients, but 9 times out of 10 their ads are driving traffic to a landing page that is ultimately out of their control. This creates a huge blind spot that leads to underperforming campaigns at best and lost clients at worst.

Eletype’s landing page monitoring solution monitors every landing page, all of the time, to ensure that the page is up and has the expected tags and pixels. But what about more complicated scenarios? We’ve got those covered too.

Designed for our eCommerce customers, our advanced landing page monitoring can run a series of widget, cart, in-stock, and checkout tests to ensure that every click is sent to a page that can convert traffic as expected.

What’s more? If we detect any problems we will not only alert you, but we will send you a video of the test failing and the code that failed. Be the hero, find problems on the page before your client does. Check it out 👇

Webinar Wrap Up – We Were Made For This

 

Adapting to the pandemic means more than just changing your tools and technology, it means rethinking how you operate as a business from the ground up. Over the past few weeks we sat down with some of Atlanta’s top digital marketing experts to learn how they are doing more than just adapting to this new normal, they are thriving.

Watch all of our webinars here.

Webinar Wrap Up – Getting the Most Out Of Slack

 

In case you missed it, this webinar series is designed for any company looking to get the most out of Slack during the current coronavirus pandemic.

 

As Slack moves from being a tool used by individual teams to a tool used by the entire enterprise, it is imperative, now more than ever, that business leaders maximize their investment in Slack.  Watch all of the webinars here:

 

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Michael Sengbusch

Michael Sengbusch

CEO of Eletype - Entrepreneur, Founder, Engineer

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