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Give First - Eletype

Give First

By July 23, 2019 July 14th, 2020 No Comments

Give First means simply trying to help anyone – especially entrepreneurs – with no expectation of getting anything back.”

It might seem obvious, at least it does to me and the team here at Eletype, but sharing your time, knowledge, experiences, feedback and advice is, by far, one of the most rewarding aspects of the startup community. We would give back regardless of the dividend, but this investment always pays off big time in the end.

We talked about “Lines Not Dots” in last week’s blog, and giving first is the fastest way to lay down as many dots as possible and while others connect their dots. The payoff is watching these lines grown in ways you never could have foreseen.

Here are 3 ways we try to #GiveFirst

1) We dog food our local startup’s products as much as possible and we are thankful to those that return the favor. We are proud customers of the following local startups:


Offer feedback and use the paid tier!

If you can’t use your local startup’s product, try working on thought leadership like co-blog posts and case studies. We’ve enjoyed blogging with Agency Spotter, CallRail, and Cypress.io and working with Layr on case studies.

2) We help graduates from code schools get real work experience. There are thousands of hungry new developers making major career changes every day that need opportunities and, more importantly, mentorship. If you are considering hiring junior developers right out of code school, you have to #GiveFirst and mentor and train these candidates first. This is easier said than done, you need patient and thoughtful technical leadership that mentors junior developers towards success. Matt Ledom and Brian Mullaney are masters at this. (Mental note: This is a good topic for next week’s blog post)

3) We offer startup discounts to use Eletype! HubSpot and Intercom are masters at this type of giving (which doubles as a great marketing tactic too!). We are offering 3 Eletype connections for free during our time in Techstars, just be a startup and use the promo code “#GiveFirst” in your Company Profile.


Try it today

“/eletype settings”

Mentor Madness  ? x ?

While Week 1 was orientation and getting settled, Week 2 is the first week of Mentor Madness. What is Mentor Madness? Glad you asked, it is 100 meetings over the next two weeks. Yes, you read that right, 100 back-to-back meetings, all day, every day, for 10 days.

The goals of this are twofold: First 100 meetings are a great way to refine your pitch across a diverse set of potential customers, mentors and investors. Second, to select key mentors that will help your company get the most out of the program.

Yesterday was nuts… only 9 days left. ?

A Growing Team ?

We added 2 new team members recently.

We are happy to have Worth Macdonald join the team as our head business development. Two weeks in and he is already crushing it! ?

And Brian welcomed his first child into the world. Please welcome Rhys Mullaney to the team! Mom and baby are doing well, Brian is tired.

CEO // Co-founder


About Eletype

Eletype is a leader in team-based digital marketing technology. Eletype is working with digital advertising agencies, specifically with search and social media teams to help automate their campaign monitoring. Our 100% messaging-first approach is what we call ‘last-mile’ analytics. We turn insight into action so marketing agencies can save time, reduce mistakes, and improve performance for their clients.

Eletype is a Slack, Mailchimp, HubSpot and CallRail partner. Eletype is a Techstars backed company.

For more information on Eletype features:

To learn more, please read OUR weekly blog.

Here are some selected blog posts:

Learn more about our messaging-centric design philosophy here:

Slack has some great things to say about us:

5 Apps to Streamline Communication

Partner News

Hubspot introduces new features such as email marketing and ad spending management to the free version of their service. The CRM provider is following the trend of other digital marketing providers to increasingly diversify their offerings.

Mailchimp has partnered with Vice Media to create a five-part streaming series. The show will follow five entrepreneurs who have quit their day jobs to follow their dreams and start their own businesses.

Nothing should look different, but looks can be deceiving. Slack has launched a major update to their web and desktop app. No new UI design, but hopefully a snappier, less memory demanding experience for all users.

Upcoming Events

Oct 15th
Techstars Atlanta – Demo Day

Oct 22nd -23rd
Slack Spec

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Michael Sengbusch

Michael Sengbusch

CEO of Eletype - Entrepreneur, Founder, Engineer